Fix your Bing Places listing
10 guides, last checked 13 Nov 2026
Bing Places for Business controls how you appear in Bing search and Bing Maps, and in Microsoft products that draw on them. Many owners have never opened it, which means the listing there is often old or unclaimed.
The quickest path for most businesses is importing an existing Google profile; the guides below cover that, adding a business by hand, verification, edits and duplicates, each checked against Bing’s own help.
- What Bing Places for Business is and how to get help with it: Bing Places for Business is Microsoft's free tool for adding or correcting your business on Bing search and Bing Maps. Since October 2025 it lives at bing.com/forbusiness instead of bingplaces.com.
- How to import your Google Business Profile into Bing Places: Sign in at bing.com/forbusiness, choose **Add a business**, then **Import from Google**, and follow the prompts. A verified Google profile is the fastest way past Bing's own verification. Microsoft publishes no official timeline; one Microsoft support moderator estimated up to two days.
- How to add your business to Bing and Bing Maps: Sign in at bing.com/forbusiness and search for your business. Claim it if it exists; if not, import it from Google or add it manually. Then verify so Bing can publish it.
- How to verify your Bing Places listing: Use the verification option your Bing Places dashboard offers. If your Google Business Profile is verified, importing it is usually faster. If no option can reach you, only Bing Places support can verify the listing by hand.
- How to update hours, phone and other details on Bing: Edit the listing in your Bing Places dashboard at bing.com/forbusiness. If it was imported from Google, correct Google as well, because Microsoft has said Google data can overwrite conflicting Bing edits.
- How to claim a Bing listing that already exists: Search for your business inside Bing Places at bing.com/forbusiness, claim it and verify. If verification depends on a phone number or address you no longer have, ask Bing Places support for manual or alternate verification.
- Why your business isn't showing on Bing: Usually the listing isn't verified yet, is still waiting to publish, or a duplicate is showing instead. Your Bing Places dashboard status tells you which. If it's verified and stuck, contact Bing Places support.
- How to remove a duplicate Bing listing: Leave the duplicate alone and ask Bing Places support to keep your published listing and remove or merge the copy. Flagging it through Bing Maps feedback is a backup while you wait.
- Reviews on your Bing listing: what you can and can't do: Bing Places gives owners no tools to reply to or remove reviews. Check which site each rating on your Bing card credits, then reply, report or collect reviews on that site; use Bing's Feedback link for factual errors.
- How to manage multiple locations on Bing Places: Get every location right in Google Business Profile, import them into Bing Places together, and use the new dashboard's bulk editing for changes. Microsoft says broader agency and partner support is still to come.
What changed
Bing Places moves to bing.com/forbusiness with a new dashboard
Microsoft rebuilt Bing Places for Business and moved it from bingplaces.com to bing.com/forbusiness. Existing users are moved automatically when they sign in with their usual credentials. A new recommendation tool suggests missing details such as photos, website and hours.
Bing Places rebuilds its import from Google Business Profile
Bing says the new import flow from Google is faster and keeps business names, hours and contact details more reliably. If you skipped Bing because of earlier import errors, try the import again. Check the result against your Google profile before you publish.