Bing Places for Business

How to verify your Bing Places listing

Use the verification option your Bing Places dashboard offers. If your Google Business Profile is verified, importing it is usually faster. If no option can reach you, only Bing Places support can verify the listing by hand.

5 steps

  1. Step 1: If you have a verified Google Business Profile, import it with Add a business, then Import from Google, instead of verifying by hand.
    5 min
  2. Step 2: Otherwise, open the listing in your Bing Places dashboard and see which verification options it shows.
    2 min
  3. Step 3: Correct the address and phone number on the listing before you request any code.
    5 min
  4. Step 4: Request the code and enter it as soon as it arrives.
    1 day
  5. Step 5: If no option can reach you, ask Bing Places support for manual or alternate verification.
    15 min
  6. Arrived: The listing shows as verified in your dashboard and moves on to Bing's publishing step before it appears publicly.

Checked 13 Nov 2026 · source: learn.microsoft.com

Why Bing asks

Verification is how Bing makes sure the person editing a listing runs the business. Until it’s done, the listing stays unverified in your dashboard and Bing doesn’t publish it with your details. Microsoft’s October 2025 announcement of the rebuilt portal promises real-time status updates in the dashboard, so that’s the place to see where you stand.

Try the Google route first

If your Google Business Profile is verified, importing it is usually quicker than any code. In November 2025 a Microsoft support moderator gave exactly that advice to an owner in France whose postcard never arrived: use Add a business, then Import from Google, and allow up to two days. The import guide covers the steps and what to check afterward.

Verifying on Bing itself

As of November 2026, Microsoft hasn’t published which methods the new portal uses or when each is offered. Bing decides which options appear for your listing, and you can’t switch on a missing one yourself.

Two habits avoid most failures:

  • Fix the listing data first. A code goes to whatever address or number Bing holds. If those are out of date, correct them before you ask for anything.
  • Enter the code the day it arrives. Request one code at a time and keep track of when you asked.

When nothing can reach you

This is the case only support can solve. A Microsoft support moderator wrote in November 2025 that forum volunteers have no access to Bing Places back-end tools, and that only the support team can override verification and publish a listing by hand. In February 2026 another Microsoft moderator gave the steps: sign in to your Bing Places account, choose Support at the bottom of the page, explain the situation and request manual or alternate verification. That sends the case to a person rather than the automated loop. The Bing Places overview page lists every support route Microsoft staff have pointed to, including chat.

What not to do

Don’t create a second listing to get a fresh set of options. Microsoft’s moderator in a June 2026 case advised not trying to verify a duplicate at all, because it may not be fully claimable. You’d end up with two cards and the same problem.

If it doesn't work

  • Only a mailed code is offered and you can't receive post at the address: a Microsoft support moderator told owners in this spot to request manual or alternate verification from support.
  • The code goes to a phone number you no longer have: you can't fix that by requesting more codes. Ask support for another route.
  • The listing says you don't have permission to edit it: it may be a duplicate. Don't verify it; see the duplicate guide.

Questions owners ask

Which verification methods does Bing offer?

As of November 2026, Microsoft hasn't published a list for the new portal. Your dashboard shows the options available for your listing. A mailed code is the one owners most often bring to Microsoft's support moderators, usually because it's the only option shown.

Can I edit my listing before it's verified?

You can fill in details, but don't count on them reaching the public until verification is done. Use the wait to complete hours, photos and website, so the listing goes live complete rather than half empty.

What should I have ready for support?

Have the listing's name and address, the methods you tried, and proof the business is yours at that address, such as a registration document or a utility bill. A Microsoft moderator suggested that proof of ownership and screenshots of errors can speed things up.

Sources

Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.

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