The owner side of Bing’s business cards
When someone searches Bing or opens Bing Maps for “hardware store near me,” the business cards they see come from Bing’s own listings. Bing Places for Business is where the owner manages that card. Microsoft’s support page puts it in one line: to add or change information about your business in Bing Maps search results, use Bing Places for Business to claim or update your listing.
Microsoft’s announcement says it plans deeper links with Bing Maps and Copilot. A wrong phone number on Bing loses calls the same way it does anywhere else.
The October 2025 relaunch
On October 3, 2025, Microsoft announced a rebuilt Bing Places inside Bing.com at bing.com/forbusiness. If an older guide shows bingplaces.com screens, expect different labels now.
The announcement lists what changed:
- claiming, updating hours and uploading photos in one place
- a faster, more reliable import from Google Business Profile
- dashboards, bulk editing tools and real-time status updates
- a Recommendation Tool that suggests photos, a website, hours and social links, plus category items like a menu or online ordering link for restaurants
It also says support for agencies and other partners will grow. As of November 2026, Microsoft’s written help for the new portal is a short support article that points back to the portal itself.
How to reach Bing Places support
Most listing problems that can’t be fixed in the dashboard (a stuck verification, a duplicate, a listing someone else controls) end with support. Microsoft staff on its Q&A forum have pointed owners to these routes:
- Chat. A Microsoft support moderator wrote in June 2026: go to bing.com/forbusiness/contactSupport, select your region and language, select Chat now and explain the issue. Keep the case number for follow-up.
- A request from your account. In February 2026 a Microsoft moderator described signing in, choosing Support at the bottom of the page and submitting a request. A Microsoft employee who moderates the forum said in January 2026 that you can create a support incident while signed in.
- Email. The same Microsoft employee gave the Placesfeedback address at microsoft.com, with a caveat: it can only look up your listing if you write from the email you use to sign in to Bing Places.
The Microsoft Q&A forum itself can’t help with the listing. Moderators there say they have no access to Bing Places data.
Where to start
If you run a verified Google Business Profile, start with the import. If you don’t, search for your business inside the portal before adding anything, since Bing may already have a card for you built from other data.
If it doesn't work
- bingplaces.com sends you somewhere else: that's expected. Microsoft moved the portal to bing.com/forbusiness and migrated existing accounts and listings automatically.
- A feature you read about is missing: Microsoft says some features may not be available in every country or region.
- Chat support doesn't answer: try the support request inside your signed-in account instead, and keep any case number you get.
Questions owners ask
Is Bing Places free?
Yes. Microsoft's October 2025 announcement describes Bing Places for Business as a free online platform for creating and managing listings that appear on Bing and Bing Maps. Advertising on Bing is a separate, paid Microsoft product.
I set up Bing Places years ago. Do I need a new account?
No. Microsoft's October 2025 announcement says existing users and their listings were migrated to the new experience automatically, and that signing in with your existing Bing Places credentials redirects you there.
Is there a phone number for Bing Places?
As of November 2026, Microsoft doesn't list one. In January 2026 a Microsoft employee who moderates its Q&A forum said Bing has no single support channel for businesses and pointed owners to support requests made from a signed-in Bing Places account.
Sources
- Introducing the New Bing Places for Business (blogs.bing.com)
- Add and manage your business listing (support.microsoft.com)
- Bing Places pending publishing for over 7 weeks (Microsoft Q&A, Microsoft employee moderator, Jan 2026) (learn.microsoft.com)
- Duplicate Bing Places listing cannot be verified or edited (Microsoft Q&A, Microsoft support moderator, Jun 2026) (learn.microsoft.com)
Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.