Let Google be the master copy
With one location, keeping Bing current by hand is fine. With five or fifty, it isn’t. The practical setup for most chains and franchises is to treat Google Business Profile as the master record and bring Bing in line with it.
Microsoft built the relaunched portal around that idea. Its October 2025 announcement says owners can import all their businesses from Google, then manage them with dashboards, bulk editing tools and real-time status updates.
Clean up Google before you import
The import copies what Google holds, including mistakes, across every location at once. Before you run it, check each Google location for its full street address, a phone number that rings the right branch, and current hours. Verify any that aren’t verified yet.
Import, then check each location
Use Add a business, then Import from Google (the path a Microsoft support moderator described in November 2025) and select every location you want. Then go through them one by one. As of November 2026, Microsoft hasn’t published exactly which fields the new import carries beyond name, hours and contact details, so confirm the category and the map pin for each branch. A pin in the wrong car park sends customers to the wrong door.
If a location already had a Bing card, look for a second listing after the import and deal with it before it confuses customers.
Keeping many locations current
For day-to-day changes, the bulk editing tools are the main help. Use them for anything that applies across branches, such as holiday hours or a new website address.
When a change starts on Google, carry it to Bing in the same session; the FAQ below explains why.
Keep a simple spreadsheet of every branch with its Bing and Google links, phone number and hours. When something changes, update the sheet first, then both platforms, then tick the branch off. A multi-location update becomes a checklist instead of a memory test, and you can see at a glance which branches still need attention.
Agencies and developers
If you manage listings for clients, the announcement promises expanded support for agencies and other partners, without dates. For now, chains work through the dashboard.
If it doesn't work
- One location won't import or verify: handle it on its own with the claim or verification guides rather than holding up the rest.
- A location shows twice: the import may have added a card beside an older one. See the duplicate guide.
- You manage listings for clients: Microsoft's announcement says expanded support for agencies and other partners is planned, without details yet.
Questions owners ask
Is there a Bing Places API for multi-location brands?
As of November 2026, Microsoft doesn't document one for owners. When a forum user asked about a Bing Places API for multi-location clients in January 2026, a Microsoft employee who moderates the forum pointed to Azure Maps developer documentation, a separate mapping product.
Does each location need its own verification?
Locations that are verified on Google are the easiest to bring across; the import guide explains why. Any location that isn't verified on Google will need Bing's own verification, handled one listing at a time.
Do Bing listings update automatically when I change Google?
As of November 2026, Microsoft hasn't described an automatic sync for the relaunched portal. The old portal offered one, and a 2023 support answer said Google data won conflicts. Until Microsoft says otherwise, make each change on both sides.
Sources
- Introducing the New Bing Places for Business (blogs.bing.com)
- Bing Places for Business overview (Microsoft Q&A, Microsoft employee moderator, Jan 2026) (learn.microsoft.com)
- Cannot sync my webpages with Google (Microsoft Q&A, Bing Places Support, Aug 2023) (learn.microsoft.com)
- Bing Places manual verification needed (Microsoft Q&A, Microsoft support moderator, Nov 2025) (learn.microsoft.com)
Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.