Bing Places for Business

How to import your Google Business Profile into Bing Places

Sign in at bing.com/forbusiness, choose Add a business, then Import from Google, and follow the prompts. A verified Google profile is the fastest way past Bing's own verification. Microsoft publishes no official timeline; one Microsoft support moderator estimated up to two days.

6 steps

  1. Step 1: Check that your Google Business Profile is verified and that its name, address, phone and hours are current.
    10 min
  2. Step 2: Sign in at bing.com/forbusiness with the account that should own the Bing listing.
    2 min
  3. Step 3: Choose Add a business, then Import from Google.
    1 min
  4. Step 4: Sign in to the Google account that manages your profile and follow the on-screen prompts to pick your listings.
    5 min
  5. Step 5: Give it a day or two (one Microsoft moderator's estimate, not an official timeline), then open each imported listing and check every field against Google.
    1-2 days
  6. Step 6: Set your Bing category and fill any gaps the Recommendation Tool points out.
    10 min
  7. Arrived: Your Google details appear in your Bing Places dashboard, and the listing moves on to Bing's publishing step.

Checked 13 Nov 2026 · source: blogs.bing.com

Why import instead of typing

If you already keep a Google Business Profile, Bing can copy it. Microsoft rebuilt this import when it moved Bing Places to bing.com/forbusiness in October 2025. Its announcement says the new flow is faster and more reliable, and better at keeping your business name, hours and contact details intact on the way across.

The bigger prize is verification. Bing’s own checks (a mailed code, for many owners) are where listings stall. A Bing Places support specialist wrote in 2023 that listings verified on Google don’t need verifying again on Bing. That answer was written for the old portal, but the advice still holds in Microsoft’s newer replies: in November 2025 a Microsoft support moderator told an owner whose postcard never arrived to use Add a business, then Import from Google, because her Google profile was already verified.

Clean up Google first

The import copies what Google has, mistakes included. An old phone number, a former business name or last year’s holiday hours will land on Bing just as they are. Spend ten minutes on your Google profile before you start. If the Google profile itself is unverified, finish that first; an unverified source gives Bing nothing to trust.

What to check after the import

As of November 2026, Microsoft hasn’t published a field-by-field list of what the new import carries. Its announcement names the business name, hours and contact details. Treat everything else as something to check by hand:

  • Category. The 2023 support answer said categories didn’t import in the old portal. Open each listing and confirm Bing has the right one.
  • Photos, website and social links. The Recommendation Tool in the new dashboard flags missing photos, website, hours and social media links, so use it as your checklist.
  • The pin. Look at your listing on Bing Maps and make sure the marker sits on your door, not the middle of the street.

How long it takes

Microsoft has not published how long the import takes. The one figure on record is a support moderator’s estimate on Microsoft Q&A of up to two days, so treat it as a guide, not a promise. After that, the listing still has to publish before the public sees it; the guide to a listing that isn’t showing on Bing covers that wait and what the dashboard status means.

If the import doesn’t work

When the import fails, don’t start a manual listing on top of it. The same moderator said the owner would need to contact Bing Places support directly, and that only that team can override verification and publish a listing by hand. How to reach them is on the Bing Places overview page.

Once the import is done, decide where you’ll make future edits. Linked listings have a catch covered in the update guide: Google data can win over changes you make on Bing.

If it doesn't work

  • The import fails or never finishes: a Microsoft support moderator said the next step is to contact Bing Places support, which can review the listing by hand.
  • Your Google profile isn't verified: the import won't carry a verification across. Verify on Google first, or use Bing's own verification.
  • You now see two listings for the business: the import may have created a second card beside an older one. Follow the duplicate steps rather than verifying both.

Questions owners ask

What if I don't have a Google Business Profile?

Then there's nothing to import. Microsoft's October 2025 announcement describes the other two routes: claim the listing Bing already has for you, or add your business manually. Either way you'll go through Bing's own verification.

Will my Bing edits flow back to Google?

No. The import copies data from Google into Bing. Nothing in Microsoft's announcement or support answers describes Bing writing changes back to your Google profile, so keep editing Google on Google's side.

Can I import several locations at once?

Microsoft's October 2025 announcement says the new import lets owners bring all their businesses across to Bing, and that the dashboard adds bulk editing. For setting up a chain, see the multiple-locations guide.

Sources

Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.

Related fixes

Written by Ellis Marr (a pen name) · Checked 13 Nov 2026 · How we check