Monthly summary
What changed in April 2026
4 changes in April 2026 (1 from Yelp, 1 from Apple, 2 from Google). Each entry links the platform's own source and, where we have one, the guide that covers it. The full log is on What changed.
- Yelp
Yelp adds lead status labels and an AI support chat for advertisers
The Yelp for Business inbox now has status labels and filters for leads, such as contacted, scheduled, in progress and done. Advertisers can ask an AI chatbot in the Business Owner Account about their account and billing, with handoff to a person when needed. Owners without photos on their Yelp page can import images from their website for ads. Source: Yelp's VP of Product Nicole Lund on what's next for local businesses · Our guide
- Apple Maps
Apple Business Connect becomes Apple Business
Apple said its brand tools from Business Connect move into a new, free Apple Business service launching April 14, 2026. Claimed locations and place card details migrate automatically, so you do not need to claim your business again. Sign in after the switch and confirm your hours, photos and contacts. Source: Introducing Apple Business (Apple Newsroom) · Our guide
- Google
Recurring posts can be scheduled through the API
Google added an option to schedule recurring posts when creating a post through the Business Profile API. If you use a posting tool, check whether it now supports repeat schedules for weekly specials or events. Review recurring posts now and then so old offers do not keep running. Source: Business Profile APIs: Latest updates · Our guide
- Google
Review reply moderation status now visible through the API
Google's Business Profile API now returns the moderation state of review replies you submit. Tools that use it can show whether a reply is live or still under review. If a reply does not appear, wait for moderation before posting it again. Source: Business Profile APIs: Latest updates · Our guide