Google Business Profile

How to post updates, offers and events on your Google profile

Go to your Business Profile, select Posts, then Add post, and choose Update, Offer or Event. Google checks each post against its content policy before it shows on Search and Maps.

6 steps

  1. Step 1: Sign in with the account that manages the profile, go to business.google.com, and open the profile you want to post on.
    1 min
  2. Step 2: Select Posts, then Add post, and choose Update, Offer or Event.
    1 min
  3. Step 3: Write the post. Offers and events need a title plus dates; add a photo or video and, if useful, a Button or Coupon code.
    5 min
  4. Step 4: To publish later, turn on Schedule this post. To repeat it, pick weekly, monthly or custom from the Repeats dropdown.
    1 min
  5. Step 5: Select Post. If you manage several profiles, tick the ones that should get it, or choose Skip to post on this profile only.
    1 min
  6. Step 6: Go back to Posts and check the status reads Live. To change a post, open More, then Edit or Delete.
    1 min
  7. Arrived: Your post shows as Live and appears in the From the owner section on desktop and the Updates or Overview tab on mobile, in both Search and Maps.

Checked 13 Nov 2026 · source: support.google.com

What a post is for

A post is a short note from you that sits on your profile next to your hours and reviews. Google offers three kinds. An Update is general news: a new service, a change in staff, a photo of this week’s work, with an optional button that sends people to book, order or read more. An Offer is a sale with a start and an end, and Google gives it a View Offer button without you asking. An Event is something happening at your business on set dates.

Pick the type by what you need the customer to do. If there’s a deadline, use Offer or Event so the dates show. If there isn’t, an Update is simpler.

Where people see it

On a computer, posts appear in a section labeled From the owner on both Search and Maps. On a phone they show in the Updates or Overview tab. Google is also testing featured posts that sit higher on the mobile profile, sometimes in the spot where reviews would be, but for now that is limited to single-location food and drink businesses in English in the US, UK, Canada, Australia and New Zealand.

Scheduling and repeating

You don’t have to write posts on the day. Schedule this post lets you pick a date and time, and the Repeats menu can send the same post weekly, monthly or on a custom pattern. That suits things like a standing Tuesday special. Keep an eye on repeating posts, though: if the offer changes and you forget, the old version keeps going out.

What gets a post held back

Every post is reviewed against Google’s content rules after you publish. A few things trip owners up more than others:

  • Phone numbers, emails or social handles typed into the text that Google can’t tie to your business. Use the Call now button instead.
  • Sloppy text: misspellings, strings of symbols, filler, or copy that reads as auto-generated.
  • Links to sites Google doesn’t trust.
  • Content about regulated products such as alcohol, tobacco, weapons, gambling or financial services. Businesses in those fields can post about their services, just not the regulated products themselves.

Google doesn’t say how long the review takes or give character limits on its posts help page.

Keeping posts fresh

Posts don’t stay up forever. Anything older than six months is archived unless you set a date range on it. If posting feels like a chore, one honest update a couple of times a month about what’s going on beats a burst of ten posts followed by silence.

If it doesn't work

  • Status stays Pending: the post may still be processing, or the profile isn't verified yet. Verification has to come first.
  • Status says Not approved: hover the question mark next to it to see which policy Google applied, then edit the post to fix that one thing.
  • You put a phone number in the text and it was rejected: remove it and add a Call now button instead, which uses your verified number.
  • An older post vanished: posts over 6 months old are archived unless you gave them a date range.

Questions owners ask

Which post type should I use for a weekend sale?

Use Offer. It requires a title and start and end dates and times, and Google adds a View Offer button automatically. You can also add a coupon code, a link and terms. An Update has no dates, so customers can't tell when the deal ends.

What happens if I leave the times off an event?

Google shows the event as running for 24 hours on each of the dates you entered. If your event runs from 6 to 9 in the evening, put those times in so people don't turn up at breakfast.

Can I post the same thing to all my locations at once?

Yes. After you select Post, Google lets you choose other profiles you manage to share the same post to. Choose Skip if it should only go on the profile you started from.

I run a hotel. Can I post deals?

No. Google's content policy says hotels can't create Offer posts, or any post that mentions or links to deals, promotions, special offers or discounts. Updates about the property itself are fine.

Sources

Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.

Related fixes

Written by Ellis Marr (a pen name) · Checked 13 Nov 2026 · How we check