From Business Connect to Apple Business
Apple Business Connect was the free website where owners claimed their spot on Apple Maps and edited what customers see on the place card. Apple announced in March 2026 that it was merging Business Connect with two other business products, Apple Business Manager and Apple Business Essentials, into one service called Apple Business. The switch happened on April 14, 2026. Apple’s old Business Connect help guide now has a single page pointing to the Apple Business User Guide, and the old support address redirects there too.
Nothing about the job changed much. You still claim a location, prove you run the business, keep the details current and add photos. The menus moved, and the names on some buttons changed. Most of the listing work now lives under Brands > Locations in Apple Business.
What it controls on Apple Maps
Apple calls the listing a place card: the panel customers see when they tap your business in Maps. From Apple Business you can set the name, address, map pin, phone, website, hours, categories and the amenities Apple lists under Good to Know. You can also add:
- Photos, a logo and a cover photo, which Apple reviews before they appear.
- Showcases, short promotions that sit on the place card for a set period.
- Actions, buttons like Menu or Reserve that link to your site or a booking partner.
- Insights, counts of how many people found and tapped your listing.
The same brand profile feeds other Apple features. Apple’s guide describes Branded Mail (your logo next to emails in the Mail app), your logo on the Tap to Pay on iPhone payment screen, and paid ads on Maps in the U.S. and Canada.
No review inbox, and Apple can overrule you
Apple Business does not give you a review inbox like Google’s. Apple Maps ratings come from customers through Maps itself, and the Apple Business guide has no section on replying to them. It also doesn’t let you edit a place you don’t control. If someone else’s organization manages the location, you request a transfer and Apple decides.
Apple can also override your information. If customers report that your place card is wrong, Apple may change the name, status or hours and email you about it.
Who should set it up
Any business with a physical place customers visit can use it. Apple’s glossary defines a location as a physical place where an organization does business with customers. Apple’s brand guide also has a setup for organizations without a physical customer location, so an online-only business can still create a brand, but place cards are tied to locations. If you already keep a Google Business Profile, the Apple listing is a separate job with its own sign-in.
If it doesn't work
- Old bookmarks to businessconnect.apple.com land on a notice: use business.apple.com instead. The old support link now redirects to Apple Business support.
- You can't find your locations after signing in: make sure you used the same Apple Account you used for Business Connect, then contact Apple Business support from your account icon.
- Some features don't appear for you: Apple says not every feature is available in every country or region. Check Apple's feature availability page.
Questions owners ask
Is Apple Business free?
Apple's March 2026 announcement says Apple Business is a free service in the U.S. and more than 200 countries and regions. Paid extras exist, such as more iCloud storage, AppleCare+ for Business and ads on Maps, but managing your Maps listing doesn't need any of them.
Did I lose my Business Connect listing when the name changed?
Apple said existing Business Connect data would migrate automatically at launch, including claimed locations, place card information, photos, organization information and account details. If something looks missing, check the location in Brands > Locations before re-creating it.
Can I use my personal Apple Account?
Yes, with limits. Apple's sign-up guide says a personal Apple Account only gets the brand and location management features. A Managed Apple Account for work gets the full set, including device and email tools.
Is there still a Brand Manager role?
Only for accounts that came across from Business Connect. Apple's roles page says Brand Manager appears only if a Business Connect organization moved to Apple Business with existing Brand Manager accounts. New teams use Marketing Administrator or a custom role.
Sources
- Apple Business Connect is now Apple Business (support.apple.com)
- Introducing Apple Business (Apple Newsroom) (apple.com)
- Intro to Apple Business (support.apple.com)
- Sign up and verify your organization (support.apple.com)
Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.