Apple Business (formerly Business Connect)

Set up Branded Mail (and what happened to Business Caller ID)

Branded Mail shows your brand name and logo next to your emails in Apple's Mail app and iCloud Mail. You set it up under Brands > Branded Mail. Apple's current Apple Business guide doesn't document Business Caller ID at all.

5 steps

  1. Step 1: Confirm your organization is verified and Apple has approved your brand and logo.
    1 min
  2. Step 2: Sign in at business.apple.com, choose Brands > Branded Mail and select Set Up Branded Mail.
    1 min
  3. Step 3: Pick your brand and enter the domain or email address you send from.
    2 min
  4. Step 4: Select Copy to copy the TXT record, have your DNS admin add it, then select Verify. Or select Skip and finish later.
    1 day
  5. Step 5: Select Done, then watch the status move from In review to Approved.
    up to 7 days
  6. Arrived: Customers using Apple Mail on iPhone or iCloud Mail on the web see your brand name and logo on emails from your verified domain.

Checked 13 Nov 2026 · source: support.apple.com

What Branded Mail does

When a customer opens an email from your business in Apple’s Mail app on iPhone, or in iCloud Mail on the web, Branded Mail puts your approved brand name and logo beside it instead of a plain initial. Apple pitches it as a way to build trust and make your emails stand out. It uses your brand’s approved logo, so the brand has to be in order first.

Apple’s list of requirements is technical, and each one is a place a setup can stall:

  • Your organization owns the brand, and Apple has approved both the brand and the logo.
  • A commercial domain. Free mailbox domains like gmail.com, icloud.com or yahoo.com aren’t allowed. The domain needs an MX, A or AAAA record.
  • DKIM on every customer email, and a mail server that meets DMARC requirements. SPF on its own isn’t enough.
  • Verification within 14 days. If the TXT record isn’t confirmed in that window, start over.

If someone else runs your email or website, send them the TXT record and the DKIM and DMARC notes together.

Order tracking in Wallet

Apple’s guide also links Branded Mail to order tracking. If your shipping emails include your merchant name, order number and tracking number, Apple says Wallet can match them to orders. That’s optional and only matters if you ship products.

Business Caller ID: what Apple says now

You may have read about Business Caller ID, a feature for showing a business’s name and logo on phone calls. As of November 2026, Apple’s own Apple Business pages don’t mention it: not the user guide, not the feature availability table, and not the introduction that lists customer-facing features such as Branded Mail and Tap to Pay on iPhone. With no current Apple instructions, there’s nothing reliable to set up. Ask Apple Business support whether it applies to your account before you promise it to anyone.

Removing a domain

Under Brands > Branded Mail, select More beside the entry, then Remove twice. Your logo stops appearing on future emails from it. Adding it back later needs a fresh TXT record.

If it doesn't work

  • Your domain is gmail.com or similar: Apple only accepts commercial domains. Send from your own domain.
  • The domain verification lapsed: Apple requires verification within 14 calendar days, or the process starts over.
  • Status says Not approved: check that every email is signed with DKIM and your domain has a DMARC policy. Apple doesn't support SPF-only setups.
  • Customers don't see the logo: Apple shows it in the Mail app only when the iPhone's language is English, Portuguese, French, Italian, German, Spanish or Simplified Chinese.

Questions owners ask

How long does Branded Mail approval take?

Apple says the review can take up to seven business days. Separately, the domain must be verified within 14 calendar days of starting, or you have to begin again. Allow two weeks from first click to logo.

How many domains can one brand use?

A brand can have no more than 100 domains, subdomains and email addresses combined. Add each sending address or subdomain under Brands > Branded Mail with Add, and verify each with its own TXT record.

Can a franchisee set up Branded Mail?

Only with the brand owner. Apple requires that your organization own the brand, so franchisees must work with the franchisor. Approved partners that manage your brand can also manage Branded Mail for you.

Sources

Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.

Related fixes

Written by Ellis Marr (a pen name) · Checked 13 Nov 2026 · How we check