Categories to consider
- Real estate agent (primary)
- Real estate agency
- Real estate consultant
- Property management company
- Real estate appraiser
Attributes
- Small business
- Women-owned
- Black-owned
- LGBTQ+ owned
- Veteran-owned
Typical services
- Buyer representation
- Seller representation and listing
- Comparative market analysis
- Relocation help
- First-time buyer guidance
- Rental and leasing help
- Property management
Agents count as practitioners
Google’s guidelines name real estate agents among practitioners: public-facing professionals with their own customer base. An agent who works publicly and can be contacted at the verified location during stated hours can have a profile. That holds even when your brokerage also has a profile at the same office.
Naming depends on the office. If several agents work out of one brokerage location, the brokerage has its own profile and each agent’s profile uses only the agent’s name. If you are the only agent at a branded office, Google says to share one profile named “Brand: Your Name”. Google’s own example is “Allstate: Joe Miller”.
What can’t have a profile
Agents often try to create profiles for the things they sell. Google’s eligibility rules list rental or for-sale properties, such as vacation homes, model homes and vacant apartments, as ineligible. Sales or leasing offices, on the other hand, can be verified. Lead generation companies are ineligible too, as are sales associates working for corporations.
Address rules matter for agents who share space. A virtual office isn’t eligible. A co-working desk counts only if it has clear signage, receives customers during business hours and is staffed by your team in those hours.
Home-based agents
Many agents work from home and meet clients at listings or coffee shops. That fits a service-area setup: remove your home address and list up to 20 cities, postal codes or neighborhoods. Google wants the area within about two hours’ drive of your base.
Category choice
Use Real estate agent for an individual. Real estate agency describes the brokerage. If you also manage rentals as a regular business line, Property management company can be a secondary. Don’t add categories for related businesses like mortgage brokers or appraisers you refer clients to; Google says not to use categories for nearby or related businesses.
Reviews that mention the sale
Real estate reviews name addresses, prices and family details. Keep replies free of all of that, even if the client posted it. Thank them for trusting you with the move. For an unhappy seller, acknowledge the frustration and offer to talk; don’t relitigate the offer history in public.
If it doesn't work
- You tried to create a profile for a listing or open house: rental and for-sale properties aren't eligible. Promote listings on your website instead.
- Your profile was suspended at a shared address: co-working offices qualify only with signage, staff during hours and customers received there.
- Your brokerage already has a profile at your office: you can still have your own as a practitioner; it shouldn't carry only the brokerage name.
- Google sees you as a lead generator: Google says sales associates or lead generation agents for corporations aren't individual practitioners.
Questions owners ask
Can I create a profile for a new development's sales center?
Model homes and for-sale properties aren't eligible, but Google says sales or leasing offices are. A staffed sales office that receives customers during posted hours can have a profile.
Do real estate agents qualify for Local Services Ads?
Real estate services appear on the Local Services Ads list in the US. Each agent needs a license check, and in states that require background checks for agents and brokers, an agent may receive the Google Screened badge.
Can I have one profile per city I sell in?
No. Google allows one profile per practitioner, and a service-area setup should cover the area within about two hours of driving from your base. Multiple city profiles without a staffed office in each break the guidelines.
Sources
- Guidelines for representing your business on Google (support.google.com)
- Business eligibility and ownership guidelines (support.google.com)
- Business screening and verification requirements (support.google.com)
Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.