Google Business Profile

How to add social media links to your Google Business Profile

Go to Edit profile, then Contact, and select the pencil next to Social profiles. Pick the network, paste the link and save. You get one link per network, and only in select regions.

5 steps

  1. Step 1: Open your Business Profile while signed in with an owner or manager account.
    1 min
  2. Step 2: Select Edit profile, then Contact, and select the edit pencil next to Social profiles.
    1 min
  3. Step 3: Choose a network from the Social profile dropdown and paste your page into Web address.
    2 min
  4. Step 4: Select Add social profile for each additional network you use.
    2 min
  5. Step 5: Select Save. If a link won't save, check it isn't broken, duplicated or in the wrong format.
    2 min
  6. Arrived: Your social icons appear on your profile, and customers can jump to your Instagram, Facebook or other pages from Search and Maps.

Checked 13 Nov 2026 · source: support.google.com

For plenty of small businesses, the Instagram or Facebook page is more current than the website. It’s where today’s specials, this week’s hours and last month’s projects live. Putting those links on your profile lets customers check you out without leaving Google to search for you a second time.

What Google allows

The list is fixed: Facebook, Instagram, LinkedIn, Pinterest, TikTok, X and YouTube. Each gets one slot. If you run separate pages for two parts of your business, choose the one that matches this location.

Links need to point to your profile on that network, in the shape Google expects:

  • facebook.com/yourname
  • instagram.com/yourname
  • linkedin.com/in/yourname or linkedin.com/company/yourname
  • pinterest.com/yourname
  • tiktok.com/yourname
  • twitter.com/yourname for X
  • youtube.com/@yourname, or the /channel/ or /user/ form

Copying a link from a phone app often adds tracking text after a question mark. Strip it before pasting. Google says a link can fail to save if it’s broken, duplicated, invalid or on a network it doesn’t support.

Google’s wider guidelines also apply: links must lead to the business itself and must not redirect or refer people somewhere else. A link shortener or a page that bounces to a booking site is asking for a rejection.

Some profiles get social links automatically if they meet certain requirements Google doesn’t spell out. If one points to an old or unofficial page, you can swap it for the right one in the same editor. Removing it without a replacement isn’t something you can do yourself; Google says to contact support for that.

If the option isn’t there

Social links are offered only in select regions, and Google doesn’t publish the list. If Social profiles doesn’t appear under Contact, there’s no setting to turn on. Your website is the next best place to link your social pages, and the website field is available to everyone.

Keep them alive

A link to an abandoned account does more harm than no link. If a page hasn’t been updated in a year, either start posting again or take it off. Customers who click through to silence may assume the business closed.

If it doesn't work

  • There's no Social profiles field: Google offers social links only in select regions, so it may not be available for your profile.
  • Google added the wrong page: you can replace an automatically added link. To remove one without a replacement, contact Google support.
  • The link won't save: match Google's format, such as instagram.com/yourname, and remove tracking codes or extra paths.

Questions owners ask

Which social networks can I add?

Google supports Facebook, Instagram, LinkedIn, Pinterest, TikTok, X and YouTube. You can add one link for each. Two YouTube channels or two Facebook pages on one profile isn't allowed, so pick the one customers should see.

What format does Google expect for each link?

Google lists patterns such as facebook.com/username, instagram.com/username, linkedin.com/in or linkedin.com/company followed by the name, tiktok.com/username, twitter.com/username for X, and youtube.com/channel, /user or /@ followed by the name.

How do I remove a social link?

Go back to the Social profiles editor, select Delete next to the link, then Save. If Google added the link itself and you only want it gone, Google says to contact support.

How long until links appear?

Google's help page doesn't say. Links go through the same edit review as other profile details, which Google says usually takes minutes and occasionally much longer.

Sources

Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.

Related fixes

Written by Ellis Marr (a pen name) · Checked 13 Nov 2026 · How we check