Google Business Profile

How to find your Google review link

Open your Business Profile on a computer, select Read Reviews, then Get more reviews, and use Copy to grab the link. Paste it anywhere customers will see it after a visit.

5 steps

  1. Step 1: Sign in on a computer with the account that manages your profile, and search for your business name on Google.
    1 min
  2. Step 2: Select Read Reviews, then Get more reviews.
    1 min
  3. Step 3: Select Copy to put the review link on your clipboard.
    1 min
  4. Step 4: Open the link in a private browser window to confirm it opens your profile's review form.
    2 min
  5. Step 5: Paste the link into your email signature, invoice template, booking confirmations and chat sign-off.
    20 min
  6. Arrived: You have one short link that takes customers straight to your review form, saved in the places they already read.

Checked 13 Nov 2026 · source: support.google.com

Your review link is the single most useful piece of text for collecting reviews. It skips the steps where customers get lost: searching for your business, picking the right listing out of three similar names, scrolling to find the button. They tap, sign in if needed, and land on the stars.

Google builds this link for you. You don’t need a third-party generator, and you don’t need to piece together a URL from your place ID. The Get more reviews option in your Business Profile hands it over ready to use.

Where it actually gets clicked

Google’s help page lists receipts, thank-you emails and the end of a chat conversation as good homes for the link. A few more that suit most small businesses:

  • The invoice or job-complete email. For trades and services, this is the moment the work is fresh.
  • Booking confirmations and follow-ups. A short line after the appointment, not before it.
  • Your email signature. Low effort, always present.
  • A text or WhatsApp message. Google mentions both WhatsApp and Facebook posts as ways to share requests.

Keep the wording around it plain: a thank-you and a one-line ask. Fancy copy doesn’t raise response rates; timing does.

Test before you share

Open the link in a private or incognito window, where you aren’t signed in as the owner. You should see your business and a prompt to sign in and write a review. Two quick checks catch most problems: is it the right location, and does it go straight to the form rather than to a search page.

If you manage more than one location, each profile has its own link. A bakery with two shops that sends everyone to the first shop’s link will end up with all reviews on one listing and none on the other.

The link is neutral, and it should stay that way. Send it to every customer at the same point, not just the ones you think are happy. Google’s policy treats selectively asking for positive reviews, and discouraging negative ones, as rating manipulation. It also bans offering anything in exchange for a review.

If a customer tells you they had a problem, fix it first and send the same link anyway. What they write is up to them.

Need it on paper?

The same screen that gives you the link also shows a QR code you can download. That’s the better choice for anything printed: a counter sign, a business card, a flyer in the box with a delivery.

If it doesn't work

  • You don't see Get more reviews: you may be on a phone. Google says the QR version needs a computer browser, so try a desktop.
  • The link opens another business: you copied it while signed in to a different profile. Switch to the right one and copy again.
  • Customers say it won't let them post: they need to be signed in to a Google Account.
  • You manage several locations: each profile has its own link. Label them so staff send the right one.
Review cardsNFC and QR review cards let customers tap or scan to reach your review form. Make your own card free with our tool, or compare ready-made cards. Make a free card · See review cardsAmazon links may be affiliate links; we may earn a commission.

Questions owners ask

Can I shorten the review link?

Google's help page doesn't mention link shorteners. If you use one, test it, and keep the original link stored somewhere so you can swap it in if the shortener ever stops working.

Is the review link different from a link to a single review?

Yes. The review link opens the form for writing a new review. To share one specific existing review, Google's help page says to find it in Google Maps, select More, then Share review, Send a link and COPY LINK.

Does the link change if I edit my profile?

Google's page doesn't say. If you change your business name or merge profiles, open the Get more reviews screen again and compare the link with the one you've been using.

Can I send the link by text or WhatsApp?

Yes. Google's page says you can also share review requests by email, WhatsApp message or a Facebook post. Send it once, after the visit, and don't chase people who don't respond.

Sources

Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.

Related fixes

Written by Ellis Marr (a pen name) · Checked 13 Nov 2026 · How we check