A shortcut from search to calendar
Someone who finds a salon, a clinic or a dog groomer on Maps often wants to book right then. A booking button on the profile takes them straight to your calendar without a phone call. Google groups these as action links, alongside links for ordering food, reserving tables and buying items.
Who gets the option
Not every business sees it. Google’s edit page says some categories can add extra links for online orders, reservations or appointments. If you don’t see a booking option, the likeliest reason is your category. Google’s pages don’t publish a list of which categories qualify.
Your link, a provider’s link, or both
There are two ways a booking link gets onto a profile:
- You add it. Paste the address of your scheduling page and save. Any online booking tool that has a public booking page will do.
- A provider supplies it. Google works with selected booking and ordering providers. Their links may be added and updated by the provider, or come from Google’s automated data, and you may see one you didn’t set up.
When more than one link exists, customers choose between them. Set preferred link puts your main one at the top, marked as preferred. You can hold up to ten links per action type, but more choices rarely help a customer; one or two is plenty.
Removing a booking link you don’t want
Third-party links come off through Remove provider in the booking section. Google requires providers to take a link down within five days of a removal request, and if one doesn’t, you can report it through the complaint form linked from Google’s help page. If you take food orders, turning off the setting that accepts orders through your profile hides all delivery options and links, including third-party ones.
Things to check before you publish
- Open the link on a phone. Most people tapping it will be on one.
- Make sure it lands on booking, not a sign-up wall.
- Keep it in sync with the services on your profile, so someone who tapped for a haircut can book a haircut.
- If your hours change for a holiday, update the booking tool too, or customers will book slots you’re closed for.
Google says these links can’t be loaded through the Business Profile API or a spreadsheet, so multi-location businesses add them per profile.
If it doesn't work
- No booking option appears: Google says only some categories can add order, reservation or appointment links. Check your primary category.
- A provider you left still shows: providers must remove a link within 5 days of your removal request. If they don't, report it through Google's complaint form.
- You wanted to send bookings through a spreadsheet or the API: Google says these links can't be supplied that way.
Questions owners ask
What kind of page should the link go to?
Straight to the screen where a customer picks a time, not your home page. Google treats appointment links as action links, so the person tapping expects to book in one step. Informational links, such as a services list, belong elsewhere.
Why is there a booking link I never added?
Google works with selected third-party providers, and their links can be supplied by the provider or come from Google's automated data. If you don't use that provider, remove it from the booking section.
How many booking links can I have?
Google's links help page allows up to ten action links per category, such as appointments or table reservations. With more than one, set a preferred link so customers see your main option first.
Can I put my booking page in the website field instead?
You can, but then you lose your main website link. Google's edit page says some categories can add separate links for online orders, reservations or appointments, so use those when they are offered.
Sources
- Links in local business listings (support.google.com)
- Edit your Business Profile (support.google.com)
Checked 13 Nov 2026. When the platform changes its process we update this page and log it in What changed.