Monthly summary

What changed in February 2025

4 changes in February 2025 (4 from Google). Each entry links the platform's own source and, where we have one, the guide that covers it. The full log is on What changed.

• Feb 2025Google

  WhatsApp and text messaging added to Business Profiles

  Customers can contact you by WhatsApp or text message from your profile on mobile search. Google listed exclusions including the Philippines, Vietnam, Thailand, Taiwan, Japan and Korea. Add it under Edit profile, Contact, Chat, and only if someone will answer. Source: What's new in Google Business Profile: February 2025 · Our guide

• Feb 2025Google

  Special hours can be copied across multiple locations

  You can now copy special hours to other profiles and update them at once instead of one by one. This helps chains set holiday closures quickly. Check each location afterward, since not every branch keeps the same hours. Source: What's new in Google Business Profile: February 2025 · Our guide

• Feb 2025Google

  Restaurants can reorder menu items by drag and drop on desktop

  Restaurants can now rearrange items in their online menu by dragging and dropping them on desktop. Put your most ordered dishes near the top. Remove items you no longer serve. Source: What's new in Google Business Profile: February 2025 · Our guide

• Feb 2025Google

  Google tests AI that calls businesses for prices and availability

  In a Search Labs experiment called Ask for me, Google AI can call businesses on a customer's behalf to ask about prices and availability. It is U.S. only and limited to select business types such as nail salons and auto repair shops. Keep prices and hours on your profile current so these calls are shorter. Source: What's new in Google Business Profile: February 2025 · Our guide